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Cooler bags have become an essential item for businesses seeking effective promotional tools and functional corporate gifts. Whether for employee appreciation, corporate giveaways, or brand visibility at events, cooler bags offer a practical and versatile solution. With the added advantage of custom branding, these bags provide not only utility but also lasting exposure for your business. In this guide, we’ll explore how bulk cooler bags can be customized to reflect your brand, help you stand out in the market, and offer cost-effective solutions for your promotional needs.
Introduction to cooler bag
What are cooler bags?
Cooler bags are insulated carriers designed to maintain food and beverages at a desired cold or hot temperature for longer durations. These bags feature a durable outer layer combined with standard insulation materials and include various features such as:
- Material & Thickness: Constructed from fabric with 1.5 to 2 mm thick insulating pads, these bags support loading capacity of around 5 to 8 kg.
- Construction: Variations in design include options for piping, zippers, velcro, or a lid, depending on user needs.
- Handles: For a sturdy and comfortable grip, the handles are typically crafted from PP webbing or the same fabric as the bag.
- Printing & Finish: Custom printing on BOPP film offers either a matte or glossy finish to align with your business’s aesthetic goals. Our non-woven cooler bags provide a sustainable choice, featuring an outer fabric free from lamination.
- Additional Features: Elements such as zippers and velcro enhance functionality, ensuring a secure closure for contents.
Production process of cooler bags
TLP Packaging LLC’s cooler bags production process involves seven key steps:
Fabric weaving
The production of cooler bags begins with weaving the fabric, which forms the bag’s base material. This fabric can be made from PP woven, PP non-woven, or RPET, depending on customer requirements. PP woven fabric is highly durable and suitable for carrying heavy items, while PP non-woven fabric provides a lightweight yet strong option, balancing flexibility with sturdiness. The material is selected based on customer needs, meeting both functional and social standards.
Cylinder Creation:
Next, cylinders are created, which are essential for shaping and designing in the outer material of the cooler bags, ensure aesthetic purposes.
Thread Spinning and Strap Weaving:
Handles and straps are produced in line with customer specifications, ensuring the required function of the cooler bags. This step is essential in forming the bag’s structural components.
Film Lamination (If Needed):
A layer of BOPP film may be laminated onto the material for added waterproofing and durability, enhancing the bag’s resistance to moisture. This lamination can be glossy or matte, depending on the desired finish.
With Non-woven Cooler bag, this step might involve using only Non-woven material without lamination, in which the designs would be imprinted directly into the fabric of the bag
Semi-finished products incision:
The fabric is then cut into specific shapes to form the various parts of the cooler bags. This semi-finished product stage prepares the materials for final assembly.
Insulation layer attachment:
The insulation layer, which enables the cooler bags to maintain the temperature of the contents, is sewn into the bag. This is a critical step, as it directly impacts the cooling efficiency of the bags. Handles, zippers, or velcro closures are also attached at this stage.
Quality Control and Packaging:
Throughout the production process and after assembly, the bags undergo thorough quality control checks to ensure the quality of the goods. Once they pass inspection, the cooler bags are packed and prepared for shipment to the customer.
Why businesses are choosing cooler bags for branding
Cooler bags as promotional items
Using cooler bags as promotional items can provide businesses with a unique marketing tool, with effectiveness recognized as equal or even superior to traditional branded marketing items like pens or mugs. Cooler bags are not only practical but also have high perceived value, which makes them memorable items that people are likely to use regularly. This frequent use helps increase the exposure of a company’s logo, message, or design, allowing the brand to gain visibility in everyday settings like picnics, family gatherings, and outdoor events.
Benefits of branding cooler bags
Branding cooler bags provides various benefits, including durability, extended product life, and positive associations with convenience and functionality. They allow businesses to showcase their brand on a product that recipients are likely to use repeatedly. Additionally, the reusable nature of cooler bags aligns well with eco-friendly branding initiatives, appealing to environmentally-conscious consumers and helping businesses present a green image.
Bulk cooler bags for cost-effective corporate solutions
Cost benefits of bulk orders cooler bags
Ordering cooler bags in bulk provides clear cost advantages. With the per-unit price reduced through larger orders, companies can stretch their marketing budgets further. Additionally, bulk orders often come with discounts on customization, packaging, and shipping, making it a highly economical solution. For corporations that regularly engage in promotional activities or give client gifts, the reduced cost associated with bulk orders makes these items a valuable addition to their branding toolkit.
When to consider bulk orders of cooler bags for your business
Bulk orders are ideal for businesses planning large-scale events, such as corporate retreats, annual meetings, or promotional campaigns targeting significant audiences. Additionally, companies looking to make cooler bags a staple of their employee or client gifts can benefit from bulk orders. Placing orders in advance can also help ensure that these customized items are ready for key moments when branding visibility is crucial.
Make your cooler bags unique with custom designs
Logo placement & design options of cooler bags
Logo placement on cooler bags is a critical design element, with options to add branding on the front, sides, or even straps.. With various printing techniques available, including screen printing, lamination and a wide range of colors supported, rest assured, businesses can choose any styles that best represent their brand.
Color customization and branding of cooler bags
Color customization allows companies to align the cooler bags with their brand’s visual identity. Cooler bags are customized to match a brand’s unique color palette, with advice from the manufacturer to ensure bring to the table the best-targeted items. Using brand colors enhances recognition and makes the bags instantly associated with the company.
Adding unique features to cooler bags
Unique features, such as waterproof linings, extra pockets, or insulated compartments, can make the cooler bag stand out and increase its usability.
These innovative features not only enhance the functionality of the cooler bag but also contribute to its overall appeal. By offering a combination of practicality and style, you can create a product that stands out from the competition and caters to the diverse needs of consumers.
Choosing the perfect cooler bag for your business needs
Size and capacity of cooler bags
Choosing the right size and capacity for cooler bags largely depends on how you intend to use them. Cooler bags are available in a range of sizes, from compact, portable options that hold a few drinks to larger bags capable of storing enough food and beverages for a family outing. Consider the number of people you’ll be serving and the duration of the trip. A smaller cooler bag might be ideal for a quick day trip, whereas larger groups or extended outings may require greater capacity to ensure everyone’s needs are met.
Insulation effectiveness of cooler bags
The insulation effectiveness of cooler bags is key for keeping food and beverages at the desired temperature. Look for bags constructed with high-quality materials designed to provide excellent thermal insulation. Many cooler bags feature multiple insulation layers or specialized materials engineered to keep items cool for long durations.
When choosing a cooler bag, review customer feedback and product details on how long it can maintain low temperatures, especially if you’re planning for extended trips where food freshness is essential.
Portability and durability of cooler bags
Portability is another vital factor when selecting cooler bags. Consider the weight of a fully loaded cooler and how you plan to transport it. Features like padded straps, handles, or even wheels can make it easier to carry, especially if you expect to walk long distances or navigate rough terrain.
Durability is equally critical; choose bags made from high-quality, tear-resistant materials designed to withstand outdoor use. Waterproof or water-resistant materials are beneficial for protecting contents from spills or rain, while reinforced seams and strong zippers further improve the bag’s longevity.
Waterproofing features of cooler bags
Consider additional features that enhance the functionality of cooler bags. Many cooler bags include pockets for utensils, napkins, or personal items, and some even have detachable lids for convenient access and organization.
Waterproofing is an essential feature, especially if you plan to use cooler bags in wet conditions or near water. Ensure the bags are constructed from waterproof materials or have a water-resistant coating to prevent leaks and protect the contents.
Conclusion
Cooler bags provide businesses with a unique opportunity to create impactful and memorable brand connections. As versatile promotional tools, they bring practical value to recipients and elevate brand visibility in everyday situations. With TLP Packaging LLC, you have access to premium cooler bags in bulk, customized to reflect your brand’s identity—from logo placement and color customization to adding unique, functional features. Our careful production process ensures that each cooler bag not only meets quality standards but also delivers lasting impressions and repeated exposure for your brand.
Contact TLP Packaging LLC today to explore our bulk order options and customizable designs tailored to suit your business needs. With competitive pricing, high-quality production, and a commitment to sustainable practices, we’re here to help you make an impact. Get in touch now to get started on a solution that keeps your brand cool and visible!
