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Reusable market size to grow by USD 7.47 billion from 2021 to 2026

Thursday, 02/02/2023

The global tote bag market is expected to grow by USD 7.47 billion between 2021 and 2026. During the projection period, the market's growth velocity will increase at a CAGR of 6.37%.

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Global reusable tote bags market – Vendor analysis

Vendor offerings 

  • Burberry Group Plc - Reusable tote bags from the brand include the Mini and Small Two Tone Canvas and Leather Freya Tote, Small and Medium Knitted Check Freya Tote, Medium Striped Wool and Leather Freya Tote, and Medium Grainy Leather Frances Bag.
  • Capri Holdings Ltd. - Cotton Canvas Capri Stripes Shopper Tote and Camera and Laptop Tote Bag are among the reusable tote bags available from the brand.
  • CHANEL Ltd. - The company offers tote bags such as Chanel Black Caviar Leather Vertical Kelly Bag, Black Caviar Leather Vertical Kelly Bag Black, and Chanel Medallion Tote.
  • Kering SA - The company provides Cotton, Selvedge, and Zipped Tote Bag.

Vendor landscape 

The global reusable tote bag market is fragmented, with numerous global and regional vendors present. Burberry Group Plc, Capri Holdings Ltd., CHANEL Ltd., Dolce and Gabbana Srl, Double R Bags, Giorgio Armani Spa, Hermes International SA, Kering SA, LVMH Moet Hennessy Louis Vuitton SE, Mulberry Group Plc, PRADA Group, Ronak Industries, Samsonite International SA, Tapestry Inc., Targus Inc., Tods Spa, VF Corp.

Because of their scale of operations and brand names, established market companies enjoy a competitive edge. Customers are willing to pay a premium for high-quality tote bags. As a result, vendor competitiveness is mostly centered on brand value and new offerings. Regulations raise compliance costs, yet the capital-intensive nature of the business makes it difficult for new competitors to establish themselves in the global tote bag market. Furthermore, companies are employing numerous techniques to increase their market position, such as new product releases and M&A.

Global reusable tote bags market - Customer landscape

To help companies evaluate and develop growth strategies, the report outlines 

  • Key purchase criteria

  • Adoption rates

  • Adoption lifecycle

  • Drivers of price sensitivity

  • Global tote bags market - Segmentation assessment

Segment overview

Technavio has segmented the market based on distribution channel (offline and online).

During the forecast period, the offline segment will increase at a rapid pace. The expansion of the retail business and the construction of numerous retail locations promote sales in this segment. These stores provide customers with a diverse selection of tote bags to pick from. Consumers choose leather handbags based on type, brand, and quality, as well as criteria such as low prices, a pleasant shopping experience, and appealing shelf displays. Furthermore, the significant development in retail channels will boost consumer familiarity with various types of tote bags, resulting in increased sales. During the projection period, these factors will promote the expansion of the offline category.

Geography overview

The global tote bags market is divided into Europe, APAC, North America, the Middle East and Africa, and South America. The study gives actionable insights and forecasts the contribution of each region to the global tote bag market's growth.

During the projection period, Asia Pacific will account for 33% of market growth. The region's tote bag market is led by China, Japan, and Germany. Furthermore, market growth in this region will outpace market growth in other regions. Rapid urbanization will boost the expansion of the APAC tote bag market over the projected period.

Global reusable tote bags market – Market dynamics

Leading drivers - The personalization and customization of luxury tote bags is fueling the growth of the tote bag market. Market leaders provide customized and unique products. These items are more expensive than regular items. This is expected to boost tote bag value sales. As a result of these reasons, the tote bag market is likely to expand throughout the forecast period.

Key trends - Increased demand at airport retail establishments is an important market trend. Large sections of most major airports are dedicated to retail businesses and shopping complexes. Many brands, including Samsonite and VIP, have retail stores in airport domestic and international terminals. Due to a scarcity of high-quality retail space in emerging countries, airport retail establishments might draw customers. During the forecast period, such initiatives will boost the global tote bag market's value sales.

Major challenges - Tote bag market growth is being restrained by fluctuating operational expenses, which include labor, logistics, and raw material costs. Leather is a common raw material used in the production of tote bags. However, the manufacturing process of leather is strictly regulated, which raises its price. Manufacturers must also suffer transportation charges, such as taxes, tariffs, and gasoline fees, at various stages. Because the market is so competitive, suppliers are unable to raise the prices of their end products, reducing their profit margins.

What are the key data covered in this reusable tote bags market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the tote bags market between 2022 and 2026
  • Precise estimation of the size of the tote bags market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the tote bags market across Europe, APAC, North America, Middle East and Africa, and South America
  • A thorough analysis of the market's competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of tote bags market vendors


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